Thursday, April 26, 2012

Roses & Birthday Cakes........

It dawned on me the other day that a few weeks ago I wrote about how I was taking a break from teaching workshops, and then last week shared that I wouldn't be doing any art festivals this year. You might be wondering what the *%^#  will I be doing?

I have had some exciting opportunities come up recently that will have me focused on a part of my business I let slide a bit.

I have written about this before, but to give you a bit of history, I will share it again. Back in 1999 I was lucky enough to sign with Bentley House Publishing to license my images as prints, posters and on other products. The art directors there were great to work with and I learned a lot about the industry during that time. In addition to working with them, I also licensed images with Portal Publishing.

During this time I was very busy on the art festival circuit and as I shared last week, was left with little time to photograph. Doing shows was my main focus and any work I did with the publishers, in my mind, was a little extra icing on the cake. Since licensing was not my main source of income, I usually put it on the back burner.

I have often wondered if that was the right approach, but it's too late to second guess the decisions I made back then.

Last year I decided to put my toe back in the water and began to send out images to card companies and was delighted that Marion Heath Greeting Cards wanted to work with me. A couple of weeks ago I received a sample of the Mother's Day card they just released with one of my images. (I have told my husband he is not allowed to give me this card.........)

Early this year, instead of putting my toe in the water, I decided to jump in the deep end of the pool and commit to make licensing more of a priority. Through a series of events, some intentional, many serendipitous, I am thrilled to share that I signed with Montage Licensing last month and am honored to be part of this group of very talented artists.

Any artist who has considered licensing has probably heard of the Surtex show in New York that takes place every year. It is considered the premier event in the licensing world and I was very excited when I heard that Montage Licensing was going to have a booth at this show! I won't be attending this year, but my work will be available for art directors to look at and it's an amazing opportunity that I am grateful to have. Here is the promotional postcard with my image that was sent out last week to some of the companies that will be attending the show looking for new art.

I am required to put together a large portfolio of images for this show and that is what I have been working on the last couple of weeks. While creating images for licensing is still only a part of the equation that is my art business, my intention is to give it the care and feeding it deserves this time around. This opportunity may not present itself again and I don't want to waste it.

Making photographs for this type of market is a little different and I have been enjoying the "art direction" I have been receiving.  I am sure I will have more stories and images to share later, but to hint at what I am talking about, let me just say that there was a yummy cake in my studio a few weeks ago that I could not eat until I was "finished" with it.


  1. Congratulations Dianne - your work is beautiful and I bet you'll have some great opportunities come your way from the show!! Can't wait to hear an update! :)

  2. Thank you Rachel! Stay tuned......

  3. I'm so excited for you. You're work will certainly stand out above all the others and take you to places you've never dreamed of. --Dianne Marie Andre

  4. congratulations, your work is awesome and you deserve all opportunities coming your way!

  5. Dianne,
    How wonderful for you! It must be so exciting to know that your images are so well received. They are beautiful!


  6. So exciting to see your work come to this stage of fruition! I can only imagine what the Surtex show will reveal. You deserve all of it and more!