I chose the second option. I enrolled in a 4 week class taught by Alyson Stanfield and Cynthia Morris called “Blog Triage” with high hopes it will give me the boost I need to continue this adventure called “blogging”.
Our first assignment is to describe exactly who we want reading our blogs. This issue is one of the reasons why I decided to take this class in the first place.
When I first started posting, I felt like I wanted to reach past, present and future collectors of my work. Give them a little peek inside my studio, the world of art festivals and every once and awhile, a peek inside my head. I also wanted to use the blog to educate people about my process and share why I am so passionate about what I do.
A lot has changed since I wrote that first post. When I started this blog early last year, my main source of exposure and sales came through my studio and participation in art festivals here on the west coast. I had no idea that a year later I would be taking a complete break from these festivals and instead focusing my energies on teaching workshops about hand-coloring.
With this shift in focus also came confusion about who I wanted my blog audience to be. Should I be writing with an emphasis on what I was teaching in my classes? Would this be a good way to promote my workshops? I am now feeling that this approach would limit what topics I covered. (I just figured this out while writing this. The class is already proving to be beneficial.)
So who do I want to reach with my blog?
• Other photographers – I am especially interested in photographers who are curious about hand-coloring but also those who struggled with the digital transition but have now come to embrace the technology that is available.
• Past collectors of my work – One thing I will miss about not doing the art festivals this year is connecting with people that have been supporting my work for a long time. I love it when they stop by my booth just to say hello and we get a chance to catch up. It is my hope that I can keep this connection going through my blog.
• Future students and/or collectors – I would like my blog to help people feel more comfortable about contacting me about a workshop or asking for more information about one of my images.
• Other creative types – Making art can be very isolating and having this way to stay in touch with the outside world is very appealing.
The other part of this assignment is to write about what we want to gain from blogging. This is a little easier for me to describe and can be summed up in one word – confidence. Blogging for me is a very scary act. I am really afraid of putting myself out there in the world. As a matter of fact, most of my friends don’t even know I have a blog and those that do, found it by accident while they were on my website.
I believe that the more I write about what I do, the better teacher I will be. Also, any confidence I gain writing about my work should increase my confidence in speaking about it, which I have learned is a very important skill to have if you want making art to be your full time career.